The Reykjavik Grapevine | Jingle Bells In July

Twelve years ago, Reykjavík’s “Little Christmas Shop” (Litla Jólabúðin) opened up in Anne Helen Lindsay’s garage. Hers was the house with the Christmas lights up year round and the painted Santa Claus footsteps marking a path through her garden. She had been importing token goods like puffin dolls and magnets for tourist shops in the city, but business was slow in the wintertime when those stores were just trying to sell back stock that hadn’t been picked up by summer visitors. Anne started importing Christmas items to entice the stores to set up Christmas sections and keep things fresh in the wintertime. Due to large demand, her Christmas imports spilled into her garage and suddenly, Christmas became a year-round celebration there.

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