The Reykavik Grapevine | Ever Wonder About That Guy In The 66° North Ads?

You’re more likely to spot the 2D version of 29-year old Emil Guðmundsson in Reykjavík than the man himself. The co-owner of Kría Cycles and reluctant model spends most of his free time mapping new bike trails in the Icelandic countryside, even in the winter.
“I don’t see myself as a model,” he says, “I see myself as a cyclist and bike shop owner.”

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