Matador Network | Dude walks into a bar: Rediscovering The Big Lebowski in Reykjavik

You hear Saturday night at Reykjavik’s Lebowski Bar before you see it. It’s a theme bar in honor of the Coen brothers’ 1998 cult film The Big Lebowski, so being tasteful wouldn’t necessarily be appropriate. The bar leaks a steady stream of 1960s pop-rock onto the sidewalk; then you hone in on the neon sign, the black awning spotted with bowling pins. It’s either shameless pandering to Reykjavik’s burgeoning tourism industry or a shrine beckoning Dudeists worldwide to come in and abide.

This is about the most unhip bar in one of the hippest cities on its hippest street.

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